Missed-call ROI · calculator
The math nobody
wants to do.
Most contractors don't realize how much they're losing every week to a phone that goes to voicemail. Here's the napkin math — slide it for your business.
YOUR BUSINESS
10/wk
$400
25%
CONSERVATIVE · TEXTBACK RE-ENGAGES ~30% OF MISSED CALLS
BENCHMARK · PUBLISHED MISSED-CALL TEXTBACK STUDIES (NUMA, HATCH)
WHAT RUNLIT IS BUILT TO RECOVER · PER MONTH
$1,200
≈ $14,400 / YEAR · 4.0× ROI ON $297/MO
MISSED / MONTH
40
calls
RE-ENGAGED
12
convos
NEW JOBS
3
booked
RUNLIT COST
$297/mo
SCENARIO 01
30% REPLY RATE
Conservative
Of every 10 missed calls, 3 reply to the automated text and convert at your close rate.
What the slider above assumes — a deliberately cautious baseline.
SCENARIO 02
45% REPLY RATE
What we target
Of every 10 missed calls, 4–5 reply. The benchmark published textback studies report.
Plumbing, HVAC, electrical typically land here once dialed in.
SCENARIO 03
60%+ REPLY RATE
Best case
Of every 10 missed calls, 6+ reply — usually because the owner answers handoffs fast.
Reply within 5 min when the system tags you in.